Meet the Team
You won't find junior account managers or layers of bureaucracy here. OptiSpark is built differently — a focused team of senior experts who work directly with you to ignite measurable growth.
“OptiSpark was born from a simple observation: most agencies either deliver beautiful work without data, or analytics without action. We believe growth requires both.”
Here's who you'll actually be working with:
Jamel Youngsam
Co-Founder & Data Strategist
“I turn numbers into growth strategies.”
I've spent 7+ years making sense of marketing chaos for businesses that were drowning in data but starving for insights.
From GA4 implementation to predictive analytics and custom dashboards, I've helped over 50 businesses transform their data from overwhelming to actionable. My background in software development means I don't just read data — I build systems that collect it, analyze it, and turn it into automated growth engines.
I believe every business decision should be backed by real evidence, not gut feeling. But data is only valuable if it drives action — so I focus on insights you can actually use, not just impressive-looking dashboards.
When I'm not optimizing conversion funnels, you'll find me experimenting with new tools and technologies. I believe the best solutions come from curiosity and continuous learning.
Specialties
Mazouz Mohammed Aimene
Co-Founder & Digital Growth Expert
“I create content people actually want to engage with.”
I've been creating content that drives real business results for 8+ years — from zero-view channels to viral campaigns, I've learned what makes people stop scrolling and start buying.
Video production, web design, social strategy, brand development — I've worn every creative hat in the digital marketing world. I've helped businesses find their voice online and turn that voice into revenue. My approach blends creative storytelling with strategic distribution, because beautiful content that nobody sees doesn't grow businesses.
I don't believe in content for content's sake. Every piece should have a purpose: educate, engage, or convert. And unlike pure creatives who ignore the numbers, I work hand-in-hand with data to understand what's working and double down on it.
Outside of client work, I'm constantly consuming content — from indie films to YouTube deep dives — studying what captures attention and why. I bring that curiosity to every project, always asking "how can we make this better?"
Specialties
The Power of Data + Creativity
Most agencies silo their creative and analytics teams. We don't. Every project benefits from both perspectives from day one.
Website Projects
Our creative strategist designs an experience that engages visitors while our data strategist ensures we're tracking what matters and optimizing for conversions.
Content Creation
Our creative strategist crafts videos and graphics that stand out while our data strategist analyzes which pieces drive actual business results.
Ad Campaigns
Our creative strategist creates thumb-stopping creative while our data strategist optimizes targeting and bidding to maximize your ROI.
The result? Creative work that performs, backed by data that guides smarter decisions.
What This Means for You
Direct Access to Expertise
You work directly with both of us — the people actually doing the work. No junior staff, no game of telephone.
Faster Execution
With two decision-makers who communicate constantly, we move quickly. No approval chains, no bureaucracy.
Personalized Attention
We work with a limited number of clients intentionally. You're not account #247 — we know your business personally.
Integrated Strategy
Data informs creative, creative generates data. You get cohesive strategies, not disconnected services.
Transparent Communication
You'll always know who's working on what, why we recommend something, and what results you're getting.
Invested in Your Success
As founders, your success directly impacts our reputation. We're genuinely invested in your growth.
What We Believe
Results Over Activity
We measure success by outcomes, not hours logged or tasks completed.
Data-Driven Decisions
Opinions are interesting, but data tells the truth. We let numbers guide strategy.
Partnership Over Transactions
We're in this with you for the long haul. Your wins are our wins.
Continuous Learning
The digital landscape changes daily. We stay ahead so you stay competitive.
Ready to Meet Us?
The best way to see if we're a good fit is to talk. No sales pitch, no obligation — just a genuine conversation about your business and goals.